Ribs=shorts?

As you may know, many commercials bother me. The latest of for a fastfood
place. I can't remember which one because I don't want to.
Here it is: a guy is walking down the street wearing pants and a jacket,
and he looks across the street and sees them putting up the sign that says
"Ribs are back." He yells "YES!" and rips off his pants and jacket to
reveal shorts and a golf shirt. He proceeds to cross the street to the fast
food place.
The idea behind the commercial is that they only have ribs in the summer
time. So, seeing the sign, the guy knows it is summer and changes his
attire accordingly. So here's my problems:

a) What kind of moron(!) uses the menu at a fast food joint to determine
how he should dress? It's called temperature, you jackass. "Oh, they've got
chili, that must mean it's cold! Better break out the parka!"

b) Dude just throws his clothes on the sidewalk and takes off. I don't
imagine he got his fancy tear-away pants and jacket at the buck store. I
must be nice to just throw your clothes away. Did he forget we're in a
recession? My guess is he doesn't work at GM.

c) He just walks across the street. He doesnt even look both ways!! You
can't eat ribs in the ICU. Or the morgue.

I know. I'm crazy.